Board of Directors
Sanford Rose Associates – Lake Lanier IslandsPresident, PCBA678-969-3356
Lisa Proctor is an Executive Founding Member of the Peachtree Corners Business Association. She served two years as the Membership Chairman and now serves as the President of the PCBA. Her primary focus for the PCBA includes Member Engagement, Business Networking and Growth, and continued support and growth of Community Outreach.
Lisa is the President and CEO of Sanford Rose Associates – Lake Lanier Islands providing executive search and consulting services in the placement of mid to senior level executives, C-Level Management, and high level individual contributors across multiple industries including Financial Services, Banking, Insurance, Technology, Business Services and Professional Services on a national level.
Lisa and her husband Jay have lived in Peachtree Corners for over 25 years. When they are not volunteering or working on JP’s fishing jigs, they enjoy spending time at Lake Lanier boating, fishing and relaxing.
B. Tucker Heating & Air, Inc.
Vice President, PCBA
Sharon Knox-Tucker is currently Vice-President of Marketing for B. Tucker Heating & Air, Inc. Prior to this position, Sharon enjoyed a successful sales career in Commercial Interiors. She held Executive and Sales Leadership positions with respective corporate and manufacturing organizations with a focus on business development, sales, marketing, and effective team building.
Sharon was transferred to Duluth, Georgia from Kentucky in 1994 with a startup healthcare interiors solutions company and moved to Peachtree Corners with her husband, Barney, in the Fall of 2014. She serves as Vice-President on the HOA Board of Spalding Park Place II and is active on the Peachtree Corners Veterans Monument Fund Raising Team.
She is a believer in ‘giving back’ and wants to make a difference in the Peachtree Corners community. She is looking forward to using her expertise and business skills as Vice-President and becoming a significant contributor in the expansion of the PCBA corporate memberships.
IBERIABANK in Peachtree Corners
Treasurer, PCBA404 229-0350
Jeff Farichild is Vice President, Business Banking, Branch Manager for IBERIABANK in Peachtree Corners. Jeff is a graduate of St. Joseph's College with a Bachelor's degree in Marketing/Management Information Systems.
Crosby Rose Realty - Keller Williams Chattahoochee NorthSecretary, PCBA404 229-0350
Janice Crosby has lived in Peachtree Corners since 1986 when she was transferred from California to open the Metropolitan Insurance Company. Her education is in Business Administration from the University of South Florida. Janice is married with one daughter, Sara, who grew up in Peachtree Corners and now resides in New York City.
In addition to being a Realtor since 1997 for Keller Williams Realty, Janice has served on the UPCCA Board as Membership Chair and Secretary, was Secretary of the River Station Subdivision Board where she currently lives, and sits on the Steering Committee for Women of Peachtree Corners.
Diversified Resource Group
Membership Chair, PCBA
Darrell is the President & CEO of Diversified Resource Group, a commercial office furniture dealership located in Peachtree Corners and serves customers locally, regionally and nationally. At DRG we partner with our customers and help them navigate through the numerous vendors and almost unlimited products on the market to determine the best, most fiscally responsible solution available.
Since 2009, Darrell has been a mentor and leader with the Gwinnett County Public Schools Community-Based Mentoring Program. His first mentee from the program is now proudly serving in the United States Army.
Darrell earned his degree in Business Administration as a 1990 graduate from The Citadel, where he played football and lacrosse.
He and his wife, Christy, have lived in Peachtree Corners since 1999 along with their son, Connor, and daughter, Hannah. They are active members at Christ the King Lutheran Church in Peachtree Corners.
ALR Marketing SolutionsCommunications Chair, PCBA404-890-5817
Allison Reinert is the Founder & CEO of ALR Marketing Solutions, a digital marketing and public relations agency located in Peachtree Corners’ Technology Park Atlanta. Founded in 2009, ALR Marketing Solutions generates strategic, results-driven campaigns. The agency’s solutions are designed to produce the greatest Return on Investment and brand awareness for clients. They specialize in providing marketing and public relations solutions to Business-to-Consumer industries such as hospitality, medical, professional services, and non-profit. Services they offer include Search Engine Optimization, Pay Per Click Advertising, Content Marketing, Public Relations, PR Crisis Management, Online Reputation Management, Web Design, and Social Media Marketing.
Starting her first professional business at age 15, Allison is a true entrepreneur at heart. She has always been passionate about helping fellow Entrepreneurs and business owners grow their companies. This will be her third year serving as the Communications Chair for the PCBA. In Allison's spare time she enjoys kickball, paddle boarding, and traveling, having visited over a dozen countries and overseas territories, plus some of the United States' less charted places including Alaska. Allison is a graduate of Columbus State University's D. Abbott Turner College of Business.
Metro Atlanta Community Homes
Outreach Chair, PCBA
Laura McMichael is the owner of Metro Atlanta Community Homes, LLC and is a licensed Realtor with Keller Williams. Her business focus is partnering with families to meet their real estate goals.
She grew up in Peachtree Corners and went on to receive her degree in Psychology from the University of Georgia in 1999. After school, she returned to Gwinnett County to start her career at General Electric. Laura spent 17 years in various Corporate, sales focused, roles, culminating in a Director of Sales position. After this successful career in Sales, Laura partnered with Keller Williams to support clients in the local community.
In addition to being a Realtor, Laura serves as the Secretary on the Pinckneyville Booster Club board and is a Member at Large for Spalding Corners, Swim and Tennis club, where she lives today. She lives in Peachtree Corners with her husband and two sons and really loves supporting this wonderful community